From price fighter to friendly value

In a market where everything revolves around price, it’s a challenge to be a brand that offers more than just competitive rates. We saw an opportunity to bring Argos closer to people by claiming the ‘safety’ domain. 

With the new mentality, ‘Better on the Road’, we position Argos as the brand that lets you hit the road with peace of mind. This rebranding forms the foundation for various campaigns, promotions, and content.