Connecting together to move forward
Koole Terminal Group, a major player in supply chain logistics, is joining forces with Alkion Terminals and Maastank. A new name and brand identity are needed to unify the ambitions of these combined companies. We developed a powerful brand: Chane.
Linking
Forward
As a frontrunner, Chane strives for continuous innovation. The company works closely with clients and partners to build flexible and sustainable supply chains. "Connecting together to move forward" is the foundation of their new tagline: Linking Forward.
New name
New look
A strong player deserves a powerful name: Chane. A bold, international name that references supply chain logistics. It’s a name that stands firm and sounds like someone you can build a relationship with.
The flexible ‘backbone’ element in the visual identity reflects the dynamism and flexibility Chane is known for. Combined with bright colours, we create a modern, playful, yet professional look.
