The closer,
the better

You don’t face cancer alone; you face it together. The disease and its profound effects impact the lives of both patients and their families. During the challenging time of illness and treatment, all you want is to be close to one another. The closer, the better.

The importance of closeness

Research shows that strong social support helps cancer patients experience less stress and more motivation during treatment. In these difficult times of illness and treatment, the desire to stay close to loved ones is paramount. That’s why the Family House provides cancer patients and their families with a temporary home close to the hospital. This campaign highlights the importance of proximity between patients and their families, as well as the warm, welcoming environment the Family House offers when it’s needed most.

Interactieve outdoor campaign

As part of the campaign, an interactive outdoor display features a patient who visibly improves as passersby come closer. This innovative display uses cutting-edge technology to detect how near someone is, creating an emotional connection between the patient on the screen and the viewer.

Thanks to the victory at the Digital Creative Competition by Ocean Outdoor, the Family House has been awarded a unique media budget. This has allowed us to reach a wide audience.